Notes for businesses that want to be known.
Plain-language writing on branding, social media, websites and advertising.
What Is a Creative Agency? A Plain Guide for Business Owners
What does a creative agency actually do? How it differs from an ad or digital marketing agency, what you pay for and how to choose one.
Marketing in Kolhapur, Satara & Sindhudurg: What Works
Kolhapur shoppers, Satara weekenders and Sindhudurg tourists find businesses in different ways. A local guide to Google, Instagram and WhatsApp.
AI Generated Logos for Business: Are They Worth It?
AI logo makers are fast and cheap, but can you use the result for a real business? Pros, risks, a 5-minute test and when to hire a designer.
Followers are not customers
Why a local business should care about enquiries, bookings and footfall before follower counts.
A brand checklist for cafés and restaurants
Seven simple questions to check whether your food business looks and sounds like one brand.
Does a small business still need a website?
Social media is great for discovery. Here is what a website does that it cannot.
Boosting a post versus running an ad
The difference between the Boost button and a properly planned campaign, in plain language.
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Tell us about your business. We will reply with honest thoughts and a clear next step.